State Comparison

Iowa vs Wisconsin

Iowa is cheaper overall, while $100 goes further in Iowa, Wisconsin has higher incomes, Iowa has lower state income tax, and Iowa gets more sunshine.

Iowa flag
Iowa
IA • Midwest
Quality of Life Score
56.23
Wisconsin flag
Wisconsin
WI • Midwest
Better quality of life
Quality of Life Score
59.66
Iowa flag
Iowa
19 / 30
metrics won
Wins
Wisconsin flag
Wisconsin
11 / 30
metrics won
Iowa flag IA wins Housing Iowa flag IA wins Quality of Life Iowa flag IA wins Climate Wisconsin flag WI wins Demographics

Quality of Life

Composite score — income, affordability, education, health, and safety.

Iowa flag Iowa
56.23
vs
Wisconsin flag Wisconsin winner
59.66
Wisconsin scores higher on quality of life — 3.43 points difference.
Quick Take

Iowa vs Wisconsin

This quick read mixes affordability, housing, income, politics, density, and climate so the biggest tradeoffs show up fast.

  • Wisconsin has a larger population than Iowa by 2,703,349 people.
  • Iowa has the lower cost-of-living index. Iowa is at 91.0, while Wisconsin is at 95.5.
  • After BEA price-level adjustments, $100 has about $111.93 of local buying power in Iowa, versus $108.93 in Wisconsin.
  • Wisconsin has the higher median household income at $71,887, compared with $70,571 in Iowa.

Overview

Key differences overview

These cards keep the comparison factual first, so the biggest tradeoffs in affordability, housing, taxes, politics, climate, and day-to-day living are easy to scan.

Overall Affordability

Iowa is 4.5 points cheaper overall

Iowa has the lower cost-of-living index. Iowa is at 91.0, while Wisconsin is at 95.5.

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Real Dollar Value

$100 goes $3.00 further in Iowa

After BEA price-level adjustments, $100 has about $111.93 of local buying power in Iowa, versus $108.93 in Wisconsin.

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Income

Wisconsin income is 1.9% higher

Wisconsin has the higher median household income at $71,887, compared with $70,571 in Iowa.

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Jobs

Wisconsin has the higher minimum wage

Wisconsin has the higher statewide minimum wage at $7.25/hr, compared with $7.25/hr in Iowa.

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Housing

Wisconsin homes cost about 1.4x more

Iowa has the lower median home value at $173,300, versus $237,300 in Wisconsin.

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Taxes

Iowa has lower state income tax

Iowa has the lower state income tax rate. Its top rate is 6.00%, compared with 7.65% in Wisconsin.

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Full Comparison

Pick a category to focus on. General shows the most important facts at a glance.

Metric Iowa flag IA Wisconsin flag WI
Capital City
Des Moines Madison
State Color
Solid Red Swing State
Population
3,190,369
5,893,718
Median Income
$70,571
$71,887
Cost of Living
91.0
95.5
Median Housing Value
$173,300
$237,300
Property Tax
1.39%
1.42%
State Income Tax
6.00%
7.65%
Minimum Wage
$7.25/hr
$7.25/hr
Gas Price
$3.482/gal
$3.818/gal
Electricity Rates
12.83 c/kWh
18.20 c/kWh
Livability Score
56.23
59.66
Average Temperature
47.8°F
43.1°F
Sunny Days
105 days
89 days
Land Area
56,273 sq mi
65,496 sq mi
Population Density
56.7 per sq mi
90.0 per sq mi
Statehood
December 28, 1846 (#29)
May 29, 1848 (#30)

Intent-Oriented

Which state fits your priorities better?

Use these cards as decision shortcuts for common goals like saving money, buying a home, finding better weather, or optimizing for work and family life.

Saving Money

Iowa is cheaper overall

Overall cost-of-living index: 91.0 vs 95.5 in Wisconsin. On a national baseline of 100, the lower score usually means cheaper day-to-day expenses.

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Gas Price

Iowa is cheaper at the pump

Average regular gas price: $3.482/gal in Iowa vs $3.818/gal in Wisconsin. Lower pump prices can cut everyday driving costs.

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Electricity Rates

Iowa has cheaper electricity

Average residential electricity rate: 12.83 c/kWh in Iowa vs 18.20 c/kWh in Wisconsin. Lower cents-per-kWh pricing can help keep utility bills down.

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Buying a Home

Iowa is more attainable for buyers

Home-value-to-income ratio: 2.46x in Iowa vs 3.30x in Wisconsin. A lower ratio means the median home is easier to afford on a median income.

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Renting

Iowa is easier for renters

Rent-to-income ratio: 15.5% in Iowa vs 17.2% in Wisconsin. A lower percentage means rent takes a smaller bite out of a typical household budget.

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Property Tax

Iowa has lower property taxes

Effective property tax rate: 1.39% in Iowa vs 1.42% in Wisconsin. A lower rate usually means a smaller yearly tax bill relative to home value.

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Battleground Politics

Wisconsin is a swing state

Wisconsin was one of the core 2024 battleground states, while Iowa was not. That usually means tighter races and more campaign attention.

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State Color

Wisconsin votes bluer

2024 presidential margin: Rep +0.86 in Wisconsin vs Rep +13.21 in Iowa.

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Government Control

Iowa has a trifecta

Iowa currently has republican trifecta, while Wisconsin does not. That usually means state laws can move faster in Iowa.

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Alcohol Laws

Iowa uses a control-state system

Iowa uses a control-state system for liquor sales, while Wisconsin uses a license-state system.

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Lower Taxes

Iowa has lower income taxes

Top state income tax rate: 6.00% in Iowa vs 7.65% in Wisconsin.

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More Space

Iowa feels less crowded

Population density: 56.7 per sq mi in Iowa vs 90.0 per sq mi in Wisconsin. Lower density usually means more space and less day-to-day congestion.

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Shorter Commute

Iowa has the shorter commute

Average commute: 19.2 min in Iowa vs 22.4 min in Wisconsin.

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Job Opportunities

Wisconsin looks better for job seekers

Unemployment rate: 3.1% in Wisconsin vs 3.5% in Iowa.

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Remote Workers

Wisconsin looks better for remote workers

Livability score: 59.66 in Wisconsin vs 56.23 in Iowa.

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Families

Wisconsin looks better for families

Wisconsin wins more family-oriented signals in this matchup, including life expectancy, uninsured rate, bachelor's degree compared with Iowa.

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Warmer Climate

Iowa is warmer overall

Average annual temperature: 47.8°F in Iowa vs 43.1°F in Wisconsin.

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More Sunshine

Iowa gets more sun

Sunny days per year: 105 days in Iowa vs 89 days in Wisconsin.

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Detailed Metric Pages

Grouped tabs keep the deep-dive links tighter and easier to scan.

People Also Ask

Iowa vs Wisconsin - Common Questions

Q Is Iowa cheaper to live in than Wisconsin?

Iowa has the lower cost of living. On the national index (100 = average), Iowa scores 91.0 versus 95.5 for Wisconsin - a gap of 4.5 points.

Q Where does $100 go further - Iowa or Wisconsin?

$100 goes further in Iowa. After BEA regional price adjustments, $100 is worth about $111.93 in Iowa, compared with $108.93 in Wisconsin.

Q Which state is bigger - Iowa or Wisconsin?

Wisconsin is larger, covering 65,496 sq mi compared with 56,273 sq mi for Iowa - roughly 1.2x the size.

Q Does Iowa or Wisconsin have more people?

Wisconsin has the larger population at 5,893,718, compared with 3,190,369 in Iowa.

Q Which state has higher household income - Iowa or Wisconsin?

Wisconsin has the higher median household income at $71,887, versus $70,571 in Iowa.

Q Which state has lower income taxes - Iowa or Wisconsin?

Iowa has the lower state income tax top rate at 6.00%, compared with 7.65% in Wisconsin.

Q Is housing cheaper in Iowa or Wisconsin?

Homes are cheaper in Iowa, where the median home value is $173,300, versus $237,300 in Wisconsin.

Q Which state is more densely populated - Iowa or Wisconsin?

Wisconsin is more densely populated at 90.0 per sq mi people per sq mi. Iowa is more spread out at 56.7 per sq mi people per sq mi.

Methodology

All figures are sourced from U.S. government datasets and updated annually. Page last updated: April 2026.

Core demographic data comes from the 2020 U.S. Census, with land area from U.S. Census Bureau TIGER files and statehood dates from the National Archives. Income, housing, affordability, and tax fields are maintained in our comparison dataset; purchasing-power figures use BEA Regional Price Parities. Minimum wage data comes from the U.S. Department of Labor, gas prices from AAA, and electricity rates from the U.S. Energy Information Administration. Political control and election fields use 2024 presidential results together with National Conference of State Legislatures data. Gun-law labels use the Giffords scorecard, alcohol system data comes from NABCA, and marijuana status uses NCSL's state cannabis laws tracker. See our editorial policy for how we review and update these pages.